Search engines like Google, Yahoo, MSN look at two important points to rank your website within their listing:
The first one is simply to find out what your page is all about! To do so, they crawl your website and look at your keywords, keyword density, how important tags have been used and so on. It’s called on page SEO and it’s the bear mininum you should consider when optimising your website. Because it only involves modifying the content of your site, on page SEO is simple to apply but it doesn’t mean it’s not important though!
The second thing search engines try to find out is the popularity of your website on the web. How do they gage your website popularity? As you would in normal life by combining the number of friends and acquaintances who recommend you (in this case link to your website) and how important these people are… So for instance if Bill Gates links to your website, it’s a pretty big deal! Unless the link says “look at this idiot”… So the more quality links you can get, the better! It’s called off page SEO. And it’s the tricky bit!
Because you can’t force people to like you, or other websites to link to you, it’s hard to get relevant links, making off page SEO more important than on page SEO. Again, it doens’t mean on page SEO shouldn’t be done to focus mainly on off page SEO, it’s all part of giving as much relevant informations as you can to the various Search Engines. Start with on page SEO, when it’s done perfectly then move on to off page SEO and link building strategy.
Here is a list of 5 elements to apply on your on page SEO:
1. Include the keyword phrase you want to appear in search engines for in your
What are and where can you see your title tags? <title></title> tags are the title of your webpage (quite obvious isn’t it?) and they usually appear in the tabs or the title bar in your browser. They DO NOT appear anywhere else in the main part of your page… However they are the most important bit of on page SEO as they are the text links that appear in the search results listing in the search engines. The
<title> tags should always have the keyword phrase you’re optimizing that page for as it tells straight away to the search engines what your page is talking about.
If you write a page about skateboarding laws in Singapore, then the title of the page could be:
Skateboarding laws in Singapore
It couldn’t be easier! It’s a very important on page SEO practice and it’s so easy to put in place that many forget to do actually do it…
2. Include the keywords that you are optimizing for in your
What are and where can you see your title tags? H1 stands for header1 which is the equivalent of the most important headline in a newspaper. Like a human would scan newspaper headlines to find out what the stories are about, search engines robots read <H1> tags first (well, after the title tags, see above) to know what the page is about.
If we go back to the example we used above, our <h1> tag should now say:
Skateboarding laws in Singapore
3. Include your keywords in your first 50 words
If you compare it again with humans reading a newspaper and go back to our Skateboarding laws in Singapore, if you start reading the article in the newspaper and the first few paragraphs aren’t talking about the topic, you’ll stop reading. Search engines work in a similar way and give more weight to the first 50 words on your page.
Again, it’s not a hard task to do, simply make sure you do it… Include your keywords at least once within the first 50 words.
4. Work on your keyword density.
What is keyword density? Keyword density is the number of times a certain keyword phrase appears in your content. You could think that the higher the keyword density, the better or the more they occur in the page, the better. Well, it’s wrong. Because years ago “SEO experts” managed to get great results simply by having a very high keyword density, search engines re-jigged their algorithms to get more natural keyword density which is somewhere between 1% and 4%… If you go higher than 4%, search engine will start thinking your site is trying to fool them and may penalise it… If you want to check your page keyword density, there are many online tools and add-ons for browsers like Firefox and Chrome.
5. Use original content on your pages
You don’t want to read the very exact same story about a same topic on various newspapers do you? You want different opinions, different views on a subject that interest you. Search engines are the same, they are here to help users get unique, genuine and quality content for what they are looking for. Because they want to be promoting websites with unique content, search engines will not rank very high websites that are copying content from other websites.
Be honest, in a similar way you would do when writing an essay, put your own views in, get inspired by other articles, rephrase bits your own way, link, quote or mention original articles when relevant. To rank high on search engines, rank high in your users eyes, give them something special and search engines will give you that recognition back!
If you need any help in your on page SEO strategy, don’t hesitate to contact SEO Newcastle-upon-Tyne.